Responsibilities:

Establish the strategic vision for growing 
profit through the development of new and 
existing products, as well as focusing on new 
product concepts, line extensions and the 
position of Xtreme Lashes LLC products. 
Lead new product development life cycle by 
generating new ideas, conducting research, and 
interfacing with R&D, packaging, and other 
departments necessary for new product creation. 
Determine long-term business plans to ensure 
maximization of sales performance including 
identification of product extension 
opportunities.  
Develop and manage the overall P & L, Bills of 
Material (BOM), production volume and the cost 
of goods sold (COGS) target for each new 
product. 
Manage the forecasting of shipments and 
consumptions - monthly, quarterly, annually. 
Analyze new product viability in terms of sales 
and profit goals.  Synthesize sales volume 
potentials, cost of goods into a complete and 
concise proposal. 
Ensure planned volume and executed promotional 
programs/product projects are delivered on time 
and within budget. 
Identify, monitor and research all new active 
ingredient breakthroughs in anti-aging, skin 
care, and color cosmetics at top raw material 
supply houses and formulators 
Responsible for driving and developing the 
marketing strategies including advertising, 
packaging, pricing, expense budgets, profit 
plans, and future product development. 
Determine priorities and marketing strategies 
that will address changing consumer needs. 
Lead market research efforts to design, execute, 
and interpret results from customer studies in 
the field to understand consumer buying behavior 
and preferences 
Provide direction on copy evaluation and copy 
development. 
Link media timing to overall marketing and 
customer programs.. 
Drive the development and execution of product 
promotions and national displays. 
Provide guidance in career development of staff 
(where applicable) development of marketing 
skills and make recommendations about product 
assortment, pricing, and merchandising. 
Lead weekly taskforce and project meetings in 
the development of new products. 


Prerequisites: 

You have the ability to innovate, develop and 
execute against all product initiatives.  Must 
be a self-starter who is comfortable with 
productive change. 
Your broad knowledge of the business is at all 
levels, from product/portfolios, competition, 
trade, advertising, promotion, finance, market 
research, human resources, and elements of a 
marketing mix. 
You possess strong analytical and research 
capabilities to evaluate product opportunities, 
challenges and uncover new consumer insights. 
You have a thorough understanding of the 
consumer and competitive dynamics of the 
product, the competitive set, and the 
implications for the business. 
You are a strategic and visionary thinker always 
coming up with new ideas before the competition. 
You are effective at prioritizing, 
implementating and monitoring of category plans 
and initiatives. 
You have strong communication skills to persuade 
others, articulate a point of view, and set 
direction. 
You are an advanced user of Excel and 
PowerPoint. 
Your experience spans over 5 - 7 years relevant 
work experience in the marketing and product 
management capacity. 
You  have experience in color cosmetics and/or 
beauty and/or personal care. 
You are an expert at marketing plan management. 
You are a motivational manager developing talent 
within your team. 
You have obtained your Bachelor's degree, MBA 
highly preferred 
You are willing to reside in Spring, TX or 
Houston, TX, no telecommuting. 
 

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