Job Summary: This position reports to a Senior 
Director of New Business Development and has 
direct reports.  As Sr. Product Manager, you 
will identify, design and develop new products 
for our food product lines. 
 
Responsibilities: 
·         Design and develop new categories, 
products and lines extensions for strategic 
channels
·         Develop marketing, creative and 
product direction 
·         Increase existing vendor base by 
identifying and qualifying new vendors; develop 
and nurture existing vendor relationships; 
follow-up with vendors on all details and 
timelines, both domestic and overseas 
·         Set strategic direction for and manage 
the product development process from concept 
through introduction, supervising direct reports 
to ensure new product are introduced on time and 
on budget 
·         Develop timeline and product 
availability schedule 
·         Work with Designers & Internal 
resources to develop product design and 
specifications 
·         Prove out product concepts with Test 
Kitchen and Internal Product Team 
·         Set creative tone for new packaging 
within specific channels of distribution.  
Initiate Creative Requests for Packaging 
Development and manage packaging process
·         Develop and gather all pertinent 
product data for Product Fact Sheets 
·         Partner with Rebuyers and Forecasters 
to insure accuracy of information and timing 
Develop marketing, creative and product 
direction 
·         Control expenses; provide budget on 
product development 
·         Maintain budget and track expenditures 
to delivery programs on plan
·         Review and maintain/improve Pricing 
and Product Margin 
·         Review monthly sales results and 
maintain data for line review 
·         Review our annual publication (the 
Wilton Yearbook) routings for product accuracy 
·         Develop collateral materials for sales 
·         Work closely with sellers to develop 
strategy for specific customer needs 
·         Deliver  Sales Presentations to 
outline product features and benefits; work with 
Sellers in development of plan-o-grams and/or 
updates 
·         Conduct ongoing market research 
through: store visits; trade Publications; and 
following trends in cake decorating and cutting-
edge design/packaging 
·         Inspect new product deliveries; follow 
through on any quality control issues with 
Quality Control & Rebuyers
 

REQUIREMENTS:

·         A Bachelor’s degree in a related field
·         10  years of experience in product 
development/management and marketing in a 
creative, consumer product environment in the 
food/confections category
·         Demonstrated success identifying and 
qualifying new vendors 
·         Outstanding organization and 
presentation skills
·         Strong analytical skills with ability 
to use data to develop recommendations for new 
programs
·         Self-starter with a demonstrated 
ability to manage multiple priorities in a fast-
paced and challenging work environment
·         Excellent communication skills are 
required as the position has extensive contact 
with vendors and customers, both domestic and 
overseas
·         MS Office proficiency
·         Merchandising and packaging experience 
is preferred
 

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